{"id":288,"title":"\ud83d\udea9Teemill Spotlight (interview)","description":"Ourdoorsy brand Yanmos boast awesome designs with compelling backstories. The brand was founded by Yannis who runs his brand from Thessaloniki, Greece. We caught up with him recently with some questions about how he\u2019s building a successful brand using Teemill tech.","content":"

How Yannis built international sales.<\/strong><\/p>

Yanmos Organic Clothing is making waves with its stunning designs and compelling backstories. Founded by Yannis, a talented graphic artist and activist, the brand is proudly based in Thessaloniki, Greece. Yannis combines his passion for art, sustainability, and activism to create clothing that not only looks incredible but also inspires positive change.<\/p>

We had the pleasure of catching up with Yannis recently to learn more about how he's building a successful, eco-conscious brand using Teemill's innovative technology. Stay tuned for insights into his journey, creative process, and the sustainable practices at the heart of Yanmos Organic Clothing.<\/p>

\"menHey Yannis, thanks for taking the time to talk to us. What motivated you to start the brand?<\/strong><\/p>

\"My love for t-shirts was actually the biggest motivation\". \"I think the idea stemmed from my background in fashion and textile design, which I studied here in Greece and in Denmark. Being immersed in the industry, creating my own brand felt like the next logical step.\"<\/p>

That\u2019s awesome! What was the hardest thing about starting a brand, and how did you overcome it?<\/strong><\/p>

\"The biggest challenge was my lack of experience in graphic design and marketing,\" \"but I was determined to learn. I put my mind to mastering the skills needed to design and promote a clothing range. Thanks to the power of Google, accessing knowledge has never been easier.\"<\/p>

This dedication to self-improvement and learning has been key to building Yanmos Organic Clothing into a brand that blends striking designs with a strong environmental ethos.<\/p>

\"fullWhat advice would you give to people starting out selling t-shirts online?<\/strong><\/p>

\u201cThe most important thing is to work hard, love what you do, and persevere with patience,\u201d \u201cdon\u2019t be shy when it comes to promoting your brand. Success doesn\u2019t happen overnight. Promote your brand more than you think is necessary, and over time, you\u2019ll see the results start to build.\u201d<\/p>

That\u2019s a great bit of insight. So what made you choose Teemill?<\/strong><\/p>

\"Teemill provides me with the tools I need to build my brand. Their products are made from certified organic cotton, and the company\u2019s commitment to renewable energy, ethical working conditions, and environmental sustainability aligns perfectly with my brand values. This gives me peace of mind, knowing that Teemill is handling these crucial aspects, allowing me to focus on designing and promoting my brand.\"<\/p>

\"organicWe\u2019re stoked we\u2019re able to help where we can. What are the plans for the future?<\/strong><\/p>

\"I\u2019m passionate about doing what I love\u2014creating products with a story. Social media marketing is incredibly powerful, enabling us to connect with new customers instantly. It\u2019s accessible and effective, so I plan to keep growing this aspect of the business. There\u2019s always more to learn, and I\u2019m excited to explore new ways to build our brand and continue creating meaningful products.\"<\/p>

That sounds like a great plan Yannis. What\u2019s it like knowing there are hundreds of people out there wearing your designs?<\/strong><\/p>

\"It\u2019s truly a beautiful feeling. There are people out there who share the same concerns or sense of humor as you, and that connection is incredibly meaningful. But above all, what stands out the most is the genuine appreciation for your work\u2014it\u2019s the greatest reward.\"<\/p>

\"organicSo what is the most enjoyable part of the process?<\/strong><\/p>

\"Launching a new collection and adding it to new products is an incredible experience. From researching stories, mapping out ideas, and designing, to finally seeing them come to life\u2014it\u2019s a journey filled with excitement. The best part is seeing my followers\u2019 reactions. That smile of joy when it all comes together is priceless, even if it often means tweaking a few details along the way.\"<\/p>

What\u2019s your bestselling design? And which marketing methods give you the best success?<\/strong><\/p>

\"Our bestseller is the Earth Tree<\/em>. I\u2019ve noticed that the most popular products resonate with people because they tell a story.<\/p>

When designing, I focus on issues that align with the brand\u2019s values and build from there. Many of my ideas are inspired by the environment and nature. Take the Not Cool<\/em> print, for example\u2014it speaks to environmental concerns that people care about deeply. These designs succeed because they share meaningful messages that customers want to express.<\/p>

It\u2019s also an added bonus\u2014and a strong selling point\u2014that my products are made from organic cotton and renewable energy, staying true to our commitment to sustainability.\"<\/p>

\"womanThanks for taking the time to talk to us Yannis, is there anyone you want to say thanks to or any shout outs?<\/strong><\/p>

\"I want to take a moment to sincerely thank everyone who has supported my work. Your encouragement means the world to me.<\/p>

To my dear friends, thank you for your patience and for always standing by me. I\u2019m truly grateful for your unwavering support\u2014it inspires me to keep going every single day.\"<\/p>

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